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EP 66: Bucky Gleason, Sports Writer & Radio Host

On this episode of the Moran-Alytics Podcast, Patrick Moran interviews one of the more engaging writers of the Buffalo sports media scene over the past two decades. Bucky Gleason, writer for the Buffalo Maven and sports talk radio host at 1270 The Fan joins the podcast for a wide-ranging interview.
The two start at Gleason’s youth, talking about him being born and raised in Hamburg, New York and his love of sports, particularly basketball at a very young age.
Of course, Gleason would go on to be best known for his 20 years at The Buffalo News. Gleason talks about his time there, including thoughts on one of the biggest legends to ever work there, Jim Kelley. Alongside several others, Gleason made headlines earlier this year when he accepted a buyout offer and abruptly left the News. Gleason offers his opinion on the series of events that led him to decide a buyout was his best course of action.
The discussion turns to Gleason’s current ventures. He reveals what led to opportunities to write for the Buffalo Maven as well as the Bucky and Sully radio show, both alongside his colleague and friend Jerry Sullivan. He talks about the highs and lows of each, his brotherly relationship with Sullivan and why he thinks his show is different than other shows around.
They wind down with Gleason’s strong takes on the Buffalo Sabres tank era before finishing off with the Mini-Lightning Round, where we learn among other things he nearly became a State Trooper instead of a sports journalist.
You can read Bucky Gleason’s work at the Buffalo Maven website and be sure to check out the Bucky and Sully radio show weekday mornings between 9:00am and noon on 1270 The Fan
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How a Facebook Ad Agency Scales Winning Creatives Without Killing ROAS?

Scaling Facebook ads isn’t just about increasing budgets. It’s about protecting the ROAS while pushing growth. The best Facebook ads agencies in the U.S. have cracked this code by building processes that marry performance data with deep creative insights.
So let’s break it down: what separates a top-tier Facebook ads agency from the rest when it comes to scaling winning creatives without tanking returns?
How Agencies Multiply Winning Ads Without Doubling Costs?
1. They Refresh Creatives Like Clockwork
Creative fatigue is the silent killer of ROAS. Great agencies don’t wait for performance to drop—they refresh proactively. This is where Facebook ads management services shine.
- UGC + Creator-style videos: For a DTC skincare brand, a top Facebook ads agency rotates in raw, selfie-shot product reviews from creators every 10–14 days to prevent performance dips. These often outperform branded videos by 3–4x CTR.
- Variations > Replacements: A winning video ad for a supplement client showing a morning routine got three variations—one with a new headline overlay, one featuring a different spokesperson, and one with changed background music. Each version extended the life of the ad by another 2–3 weeks.
- DCO + Advantage+ Creative: A home decor client using Facebook ads marketing agency support let Meta test copy-visual combinations. One unexpected winner? A plain living room shot paired with a testimonial about fast shipping.
“You need enough variation so Facebook can test and optimize across segments. The more you give the algorithm to work with, the more it gives you back.” — Jordan Bucknell, Upbeat Agency
2. They Know Copy, Color, and Contrast Drive Clicks
Top Facebook ads management agency partners use psychological triggers—not just pretty design.
i. Copywriting That Converts
- A fashion eCommerce brand (supported by a Facebook ads agency for ecommerce) saw a 28% lift in CTR when switching headlines from “Shop Our New Arrivals” to “🔥 Just Dropped: Styles Selling Out Fast.”
- A B2B SaaS ad highlighting “Trusted by 10,000+ Marketers” generated 45% more signups than the one focused on “AI-powered automation.”
ii. Color Psychology
- A pet brand using Shopify Facebook ads switched from pastel product backgrounds to vibrant yellow—thumb-stops increased by 60%.
- A fintech campaign using dark blue and white saw higher trust cues and conversions.
“A good ad isn’t just seen. It’s felt. We engineer emotion into every visual cue.” — Ann-Marie Burrage, Purple Octopus
3. They Use A/B Testing as a Creative Engine
Any strong Facebook ads service provider uses data-driven testing frameworks.
i. Test Everything
- For a fitness brand, testing CTA copy like “Start My Plan” vs. “Get Fit Now” showed a 31% difference in conversions.
- Testing 3s vs. 5s video intros led to a 24% lower CPC with shorter hooks.
ii. Frameworks
- 5x5x5 Rule: 5 hooks × 5 videos × 5 CTAs = 125 combinations. A tactic widely used by a top Facebook ads marketing agency team.
- Hook-Offer-Match: Nutrition brand creatives led with “Struggling with bloating?” vs. “Feel lighter in 7 days.” The former performed better in cold traffic.
“We don’t just test what works. We test why it works—then scale based on that insight.” — Ashley Rodriguez, FB Ads Coach
4. They Ask Smart Questions Before Designing Creatives
The best Facebook ads agency near me will start with:
- What’s the single conversion goal?
- Who is the buyer? Their fears, objections?
- What kind of proof or claim is believable?
These insights steer the visual tone, format, layout, and even background music.
5. They Customize Creatives by Industry and Region
An experienced Facebook ads management agency knows that creative performance varies by vertical and location.
Industry | Creative Style | Execution Tactics |
eCommerce | UGC + lifestyle | Product demos, unboxing reels |
SaaS | Explainers + case studies | Founder videos, animated walkthroughs |
Local Services | Offers + geo targeting | “Denver Homeowners: Save $200 on Roofing” |
Fashion | Aspirational + seasonal | Drops, trend showcases, Reels |
6. They Think About ROAS Holistically
The best Facebook ads agency pricing models are aligned with long-term ROAS goals:
- Calculate LTV, CAC, and payback windows.
- Use ad creatives that initiate high-value journeys, not just cheap clicks.
- Adapt bidding and scaling around 30-, 60-, and 90-day outcomes.
7. They Leverage Human Biases
Great creatives use:
- Social Proof: “Trusted by 5,000+ businesses”
- Scarcity: “Only 2 left in stock”
- Anchoring: Show $199, then discount to $69
- FOMO: “Don’t miss this weekend’s exclusive deal.”
These are standard techniques used across ecommerce campaigns.
8. They Scale Creatives Without Breaking ROAS
Elite Facebook ad agency teams know that scaling too fast kills performance.
- Vertical scaling: +20% budget every 3–4 days
- Horizontal scaling: Duplicate to 1%, 3%, 5% LAL audiences
- Creative refresh: Every 10–14 days based on frequency
“Scaling is a rhythm game. If you rush it, you trip. If you time it right, you dance.” — Alexandra Greifeld, eCom Growth Advisor
Final Thoughts
A performance-first Facebook advertising agency does more than launch ads. They:
- Pair psychology with testing
- Tailor creatives per industry, persona, and funnel stage
- Protect and grow ROAS with systems—not hope
If you’re ready to move beyond generic ads, consider partnering with a specialist in Facebook ads services. Look for an ecommerce Facebook ads agency that iterates fast, tests smart, and knows your market inside-out.
That’s how you scale winning creatives—without killing ROAS.
Blog
The Hidden Health Benefits of Professional Deep Cleaning

Spring cleaning isn’t just about making your home look presentable for guests. Professional deep cleaning services offer surprising health advantages that go far beyond surface-level tidiness. From reducing allergens to eliminating harmful bacteria, a thorough cleaning can transform your living space into a healthier environment for you and your family.
Many Chicago residents are discovering that investing in professional cleaning services isn’t a luxury—it’s a health necessity. With the city’s seasonal pollen, urban dust, and indoor air quality challenges, maintaining a truly clean home requires more than weekly vacuuming and dusting.
Let’s explore how deep cleaning service in Chicago can dramatically improve your health and well-being, along with what you should expect from a professional cleaning team.
What Makes Deep Cleaning Different from Regular Cleaning
Regular cleaning tackles visible dirt and maintains basic hygiene. Deep cleaning goes several steps further, addressing areas that accumulate grime, bacteria, and allergens over months or years.
Professional cleaners focus on spaces often overlooked during routine cleaning: baseboards, light fixtures, inside appliances, air vents, and behind furniture. They use specialized equipment and cleaning solutions that can eliminate germs and allergens that standard household products miss.
The difference becomes apparent in air quality, surface cleanliness, and overall home hygiene. While regular cleaning maintains your space, deep cleaning essentially resets it to optimal cleanliness levels.
Major Health Benefits of Professional Deep Cleaning
Allergen Reduction and Respiratory Health
Dust mites, pet dander, and pollen accumulate in carpets, upholstery, and hard-to-reach corners. These microscopic particles trigger asthma attacks, seasonal allergies, and respiratory irritation.
Professional deep cleaning removes these allergens using HEPA-filtered vacuums and specialized cleaning techniques. Steam cleaning carpets and upholstery eliminates dust mites and their waste products, which are major asthma triggers. Air vent cleaning removes accumulated dust and debris that circulates throughout your home’s ventilation system.
Many clients report significant improvement in breathing quality and reduced allergy symptoms within days of professional cleaning.
Bacteria and Virus Elimination
Kitchens and bathrooms harbor dangerous bacteria like E. coli, salmonella, and staphylococcus. Standard cleaning might remove visible dirt, but professional-grade disinfectants eliminate harmful microorganisms at the cellular level.
Deep cleaning service in Chicago typically includes sanitizing high-touch surfaces, thorough bathroom disinfection, and kitchen deep-cleaning that addresses areas where foodborne bacteria multiply. This comprehensive approach reduces your family’s risk of illness and creates a healthier living environment.
Mold Prevention and Removal
Chicago’s humidity levels create ideal conditions for mold growth, particularly in basements, bathrooms, and poorly ventilated areas. Mold spores cause respiratory problems, skin irritation, and more serious health issues for individuals with compromised immune systems.
Professional cleaners identify early signs of mold growth and use appropriate cleaning solutions to eliminate existing spores. They also address moisture issues that contribute to mold development, helping prevent future problems.
Specific Areas That Benefit Most from Deep Cleaning
Kitchen Deep Cleaning
Your kitchen requires specialized attention due to grease buildup, food particles, and bacteria accumulation. Professional cleaners address appliance interiors, range hoods, cabinet surfaces, and areas behind appliances where grease and food debris collect.
This thorough approach eliminates odors, reduces pest attraction, and creates a safer food preparation environment. Many homeowners are surprised by how much cleaner their kitchen feels after professional treatment.
Bathroom Sanitization
Bathrooms present unique cleaning challenges due to moisture, soap scum, and bacterial growth. Professional cleaning services use specialized products to eliminate soap buildup, mineral deposits, and bacteria that standard bathroom cleaners can’t handle effectively.
Grout cleaning, tile restoration, and thorough fixture sanitization create a genuinely clean bathroom environment that promotes better hygiene and health.
Carpet and Upholstery Treatment
Carpets and furniture fabrics trap allergens, bacteria, and odors deep within their fibers. Professional steam cleaning and extraction remove embedded contaminants that regular vacuuming cannot reach.
This process eliminates pet odors, dust mites, and bacterial growth while extending the life of your carpets and furniture. The result is fresher indoor air and reduced allergen exposure.
Choosing the Right Deep Cleaning Service
When selecting a deep cleaning service in Chicago, consider several important factors that affect both cleaning quality and your family’s safety.
Look for companies that use eco-friendly, non-toxic cleaning products. These solutions effectively eliminate germs and allergens without introducing harmful chemicals into your home environment. Ask about their cleaning process, equipment quality, and staff training.
Verify that the company is licensed, bonded, and insured. This protects you from liability issues and ensures you’re working with a legitimate business that meets professional standards.
Read customer reviews and ask for references from recent clients. Satisfied customers often provide detailed feedback about cleaning quality, reliability, and customer service.
Frequency and Timing for Optimal Health Benefits
Most health experts recommend professional deep cleaning every three to six months, depending on your household’s specific needs. Homes with pets, young children, or family members with allergies may benefit from more frequent service.
Seasonal timing can maximize health benefits. Spring cleaning addresses winter dust accumulation and prepares your home for allergy season. Fall cleaning removes summer humidity effects and prepares your space for months of closed-window living.
Consider scheduling deep cleaning after illness outbreaks, before hosting gatherings, or when moving into a new home.
Maintaining Health Benefits Between Professional Cleanings
Professional deep cleaning provides the foundation for a healthier home, but maintaining these benefits requires consistent effort between services.
Focus on regular vacuuming with HEPA filters, prompt spill cleanup, and maintaining proper humidity levels. Address moisture issues quickly to prevent mold growth, and keep high-touch surfaces disinfected.
Simple habits like removing shoes at entry points, regular air filter changes, and weekly bathroom deep-cleaning help preserve the health benefits of professional service.
Transform Your Home’s Health Environment
Professional deep cleaning offers genuine health benefits that extend far beyond aesthetic improvements. From allergen reduction to bacteria elimination, these services create living environments that actively support your family’s well-being.
Chicago’s urban environment presents unique cleaning challenges that professional services are equipped to handle effectively. By investing in regular deep cleaning, you’re investing in your family’s health and creating a truly clean living space.
Ready to experience these health benefits firsthand? Research local deep cleaning services, read reviews, and schedule your first professional cleaning. Your respiratory system—and your family—will thank you for creating a genuinely healthy home environment.
Contact Info:
Name – OCD Cleaning Chicago
Address – 3748 N Ashland Ave unit 1N, Chicago, IL, 60613
Phone – +1 (312) 428-1896
Email – info@ocdcleaningchicago.com
Website – https://ocdcleaningchicago.com/
Blog
Newtopy: The Emerging Trend in Digital Platforms

In today’s digital age, new platforms and tools are constantly reshaping how we interact, communicate, and access information. One such emerging platform is Newtopy. In this article, we will dive deep into what Newtopy is, its main features, why it’s gaining popularity, and how it can benefit both casual users and professionals alike.
What is Newtopy?
Newtopy is a fresh and innovative digital platform designed to streamline content sharing, user engagement, and personalized discovery. Whether you’re a content creator, marketer, or just someone who enjoys exploring new websites, Newtopy provides a modern solution to connect and share information more efficiently.
The platform combines elements of social media, blogging, and search with a user-focused interface. In short, Newtopy is designed to be an all-in-one hub for discovering trending topics, niche content, and real-time discussions.
The Key Features of Newtopy
Understanding the features of Newtopy helps clarify why it’s gaining traction in the online world. Here are some of the standout aspects:
1. User-Friendly Interface
One of biggest strengths is its clean and intuitive design. New users can easily navigate the platform without needing a tech background. The interface is optimized for both desktop and mobile use, ensuring seamless browsing.
2. Personalized Content Feed
Newtopy uses smart algorithms to tailor content recommendations based on user interests. This means your feed evolves with your browsing habits, ensuring relevant and engaging content is always front and center.
3. Creator Tools
For content creators, offers a suite of publishing tools, analytics, and monetization options. This allows bloggers, influencers, and brands to grow their audience and track engagement effectively.
4. Trending Topics and Discoverability
Much like traditional social platforms, curates trending discussions, hashtags, and viral content. However, it offers deeper categorization and more niche-friendly filtering options.
Why Newtopy is Gaining Popularity
Several reasons contribute to the rise of Newtopy. Here’s why more users are switching over or exploring it as an alternative:
A. Privacy and Control
Unlike many legacy platforms, emphasizes data transparency and user control. Users can manage what they share, who sees it, and how their data is used.
B. Content Diversity
Because attracts creators from all backgrounds—tech, lifestyle, finance, travel, and more—the platform hosts a wide range of content that appeals to varied audiences.
C. Community Engagement
Newtopy focuses on quality interaction. Comments, likes, shares, and responses are all part of a broader effort to create meaningful conversations, not just mindless scrolling.
How to Get Started with Newtopy
Step 1: Create an Account
Signing up is quick. You can use your email or social logins. Once you’re in, you can set preferences for topics, follow creators, and build your profile.
Step 2: Explore Categories
From technology to entertainment, finance to DIY, Newtopy covers numerous categories. Use the discover tab to browse topics tailored to your interests.
Step 3: Engage and Contribute
Comment on posts, upvote useful content, share articles, or start your own blog using Newtopy‘s creator tools. The more active you are, the better your content feed becomes.
Newtopy for Businesses and Marketers
Newtopy is not just for casual users. It’s a powerful platform for businesses, startups, and digital marketers.
➤ Brand Building
Companies can create verified profiles and interact directly with their target audience through content, Q&A, and community discussions.
➤ Targeted Advertising
With Newtopy‘s advanced audience segmentation, marketers can deliver tailored campaigns to users who are genuinely interested in their niche.
➤ Analytics and Insights
Business users get access to performance reports, user behavior tracking, and content engagement stats—vital for refining marketing strategies.
Comparing Newtopy to Other Platforms
While shares some similarities with platforms like Reddit, Medium, and X (formerly Twitter), it offers a hybrid experience with more control, better monetization, and a tighter focus on quality interaction.
Feature | Newtopy | Medium | ||
---|---|---|---|---|
Custom Feed | ✅ | ✅ | ❌ | ✅ |
Creator Monetization | ✅ | ❌ | ✅ | ✅ |
Audience Analytics | ✅ | ❌ | ✅ | ✅ |
Category Navigation | ✅ | ✅ | ✅ | ❌ |
Ad-Free Option | ✅ | ❌ | ✅ | ❌ |
Pros and Cons of Using Newtopy
✅ Pros
-
Modern and clean UI
-
Personalized experience
-
Great for niche discovery
-
Support for creators and monetization
-
Respect for user privacy
❌ Cons
-
Still growing user base
-
Some categories are underdeveloped
-
Limited third-party integrations (as of now)
The Future of Newtopy
With increasing demand for platforms that respect user data, offer creator freedom, and promote authentic engagement, Newtopy is well-positioned for continued growth. As more users seek alternatives to mainstream platforms, expect to expand in features, partnerships, and global outreach.
Future updates are rumored to include:
-
A dedicated mobile app
-
Live discussion threads
-
Integrated video support
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Collaboration tools for creators
Final Thoughts on Newtopy
In a crowded digital world, Newtopy stands out as a forward-thinking, user-focused platform that balances content discovery with privacy and engagement. Whether you’re a creator seeking visibility or a user tired of algorithm-heavy feeds, offers a refreshing alternative worth exploring.
Its unique mix of features, transparent design, and commitment to quality makes more than just another trend—it’s a glimpse into the future of online interaction.
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