Connect with us

Blog

Championship Belts: Icons of Power, Prestige, and Legacy

Published

on

Championship Belts

In the world of competition, every detail counts. The crowd cheers loudly. The score brings pressure. Rivals fight hard. But nothing shows victory better than lifting a Championship Belt. It is more than leather and metal. It is the clearest and most personal sign of being the best. Worn around the waist or raised high, the belt does what no trophy or medal can. It turns a win into part of who you are.

The Origins of a Cultural Artifact

The championship belt began in the fighting arenas of the 1800s. In 1810, Tom Cribb, England’s bare-knuckle boxing champion, received a silver and gold belt. It showed he was not only a winner but also the ruler of his sport. This was not a cheap toy. It was a belt worn to show power.

By the late 1800s, belts were common in boxing. Their designs changed as the sport became more serious. Wrestling soon took on the tradition. By the mid-1900s, the championship belt was not only for boxers. It had become a cultural symbol. People valued it in staged shows and in real contests of strength.

Today, belts are seen everywhere. They appear in mixed martial arts fights, in video game competitions, and on business stages. The belt has grown beyond its origin. It is now a worldwide symbol of being the best

The Psychology of the Belt

Why does the belt matter so much? The answer is in what it represents.

  • Authority:A belt shows not just that someone has won, but that they  It stands for rank, placing the wearer at the very top of their field.
  • Continuity:Belts link different times, carrying the names of past champions like voices from history. To wear a belt is to join a long chain of winners.
  • Spectacle:The sight of a belt, shining under the lights, turns a contest into a
  • Unlike a cup or a plaque, a belt is not still. It moves with the champion, goes topress events, and appears in photos and on  It is moving, full of life, and impossible to forget.

The Craft of Immortality

Making a championship belt is not just factory work. It is careful craft, almost like a ritual.

  • Handmade leather gives the belt flexibility and
  • Metalplates covered in gold, nickel, or silver carry  These take weeks of skilled work.
  • Stones and enamel add color and
  • Specialsymbols link the belt to its sport, city, or

Every belt tells a story through its details. The sharp shapes of an MMA belt show the hard fight in the cage. The fancy designs of a wrestling belt show its showy style. To hold one is to hold a story made real.

From the Arena to the Office

Though their story comes from sports, belts have appeared in unexpected places.

Mixed Martial Arts: Titles like the UFC belt mix modern simple style with hints of old boxing designs, showing the sport’s mixed nature.

Esports: In the digital world, belts make virtual wins feel real and physical.

Corporate Recognition: Companies give belts to top salespeople or creators, turning ordinary awards into special ceremonies.

Community Competitions: From strongman events to fantasy football, belts add excitement to everyday contests.

The belt has become open to all—not just world champions, but anyone who wants to make their win memorable.

The Rise of Custom Championship Belts

This sharing of belts with everyone has led to a rise in customization. Today, people value personalization, and championship belts have changed to match this.

Organizations and individuals now want belts made for their own stories: corporate logos pressed into gold, charity events remembered in engraved designs, fantasy leagues honored with belts as special as their winners. Custom belts are not just copies of professional titles—they are items made to tell unique stories.

Companies like ARM Championship Belts show this change, making Championship Belts that combine old-fashioned craft with modern personalization. These belts are not mass-produced products; they are keepsakes of identity and recognition.

What Defines a Serious Belt

Discerning buyers know that not all belts are made the same. True value is shown in:

Material Quality: Real leather and strong metals set serious belts apart from decorative copies.

Weight: How heavy a belt is matters. It should feel solid, showing the importance of what it represents.

Design Accuracy: A great belt shows the spirit of its competition, from engraving to size and shape.

Personalization: Adding personal touches makes a belt more than decoration—it tells a story.

Purpose: Whether for a big broadcast or a small local event, the belt must suit its stage. A serious belt is one that feels like it belongs not just to its moment, but to history.

The Belt in the Digital Era

The age of social media has increased the power of belts. A champion lifting a belt is no longer seen only in a stadium. It is shared worldwide on Instagram, Twitter, and TikTok.

The belt has become both a prize and a marketing tool. It can turn wins into viral moments. At the same time, new design technology, like 3D modeling and digital previews, allows more precise and creative customization. The belt stays timeless. But the way it is made has moved into the future.

Why the Belt Endures

Two hundred years after Tom Cribb’s silver strap, the championship belt is still the best symbol of victory. Its survival is not by chance. Trophies may gather dust, medals may lose their shine, but belts stay with their champions. They travel, they appear, they stay in memory.

A belt is not just owned—it is worn, carried, and shown off. And in that movement lies its lasting power.

Conclusion: More Than Leather and Gold

he appeal of the championship belt comes from its contrast. It is very personal. It is understood by everyone. It is a thing and a performance. It is a reward and a responsibility.

For athletes, entertainers, professionals, and everyday competitors alike, the belt reminds us that victory should not sit on a shelf. It should be shown with pride. It is a statement that history has been made.

And for those who want not just to give an award but to honor it, the path is clear: ARM Championship Belts, where Championship Belts are not mass-produced trinkets. They are carefully made symbols of power, honor, and legacy.

Continue Reading

Blog

How do Solar Companies Assess Shading and Sun Exposure for Accurate System Planning?

Published

on

Solar panels

Solar panels do not run on heat or bright skies alone; they run on consistent, unobstructed light hitting the array through the day and across seasons. That is why solar companies treat shading and sun exposure as the foundation of system planning, not a minor detail. A roof can look perfect at noon yet lose meaningful production because of morning tree shadows, late-afternoon chimney shading, or winter sun angles that drop behind nearby structures. Even small shade patterns can affect output depending on how the system is designed and how strings are wired. By carefully studying exposure, installers can estimate production more accurately, choose the right equipment, and place panels where they will perform consistently. Good assessment protects homeowners from disappointing performance and helps the system better match real-world conditions rather than rely on ideal assumptions.

Measuring shade to protect solar output

  • On-Site Shade Mapping and Visual Survey

The process usually starts with a thorough visual survey of the property, because real shade sources are not always obvious from a quick look. Solar teams assess the roof’s orientation, pitch, and usable surface area, then identify anything that could block sunlight during different times of day. Trees are the most common concern, but vents, dormers, parapet walls, neighboring roofs, utility poles, and even satellite dishes can cast shadows that move across the roof as the sun shifts. Installers often walk the perimeter and view the roofline from multiple angles to understand where shadows originate. During this stage, they also note seasonal variables such as deciduous trees that shade heavily in summer but allow more winter light. Many homeowners choose a provider like AWS Solar after seeing how detailed this early inspection can be, because it signals that production estimates will be tied to real conditions rather than simple roof size. This mapping stage creates a practical picture of what the roof experiences from sunrise to sunset.

  • Tools That Measure Sun Paths Over Time

Beyond visual observation, solar companies often use tools that model solar paths and quantify shade impacts throughout the year. These tools account for how the sun’s angle changes with the seasons, which can turn a minor obstacle into a larger production loss during the winter months, when the sun sits lower. Measuring devices and digital modeling can estimate solar access percentages, identify specific hours affected by shade, and predict annual energy loss caused by each obstacle. This helps teams decide whether trimming trees, relocating vents, or shifting panel placement is worth it. It also supports transparent conversations about trade-offs, such as accepting a slightly smaller system footprint to avoid a chronic shadow zone. Because solar performance is long-term, yearly modeling matters more than a single-day observation. When companies use sun-path tools correctly, system design becomes proactive rather than reactive, reducing the risk of shading surprises after installation.

  • Panel Layout Decisions That Avoid Micro-Shading

Once shading zones are identified, solar companies adapt the panel layout to reduce exposure to those shadows. This often means positioning arrays away from roof sections that receive partial shade in key production hours. Layout decisions may prioritize midday exposure for maximum production or aim to protect early-morning and late-afternoon output, depending on the homeowner’s usage patterns. Companies also consider “micro-shading,” where small objects like vent pipes create narrow shadows that cut across multiple panels over the day. Even if the shadow line appears thin, it can reduce output noticeably, depending on the system configuration. To handle this, installers may keep clear buffer zones around obstacles, cluster panels in the cleanest exposure areas, and align rows so shadows fall in less harmful positions. Layout planning is also influenced by roof setbacks, fire access rules, and structural considerations, so the goal is to balance code requirements with solar access. Thoughtful layout design is what turns shade assessment into real performance gains.

  • Equipment Choices That Reduce Shade Loss

Shading need not be a deal-breaker, but it does influence equipment selection. Solar companies often choose between string inverters, optimizers, or microinverters based on how shading patterns vary across the roof. If shading is minimal and confined to brief periods, a simple configuration may perform well. If shading is uneven across different roof planes or affects only part of the array, module-level power electronics can reduce production loss by allowing individual panels to operate more independently. This matters because shade on one panel can limit output across a series-connected string, depending on design. Equipment choice becomes a strategy for protecting yield when perfect sun exposure is not possible. Companies also evaluate monitoring options, since better monitoring helps identify whether shading is causing losses over time or whether an unrelated issue is affecting output. When equipment is matched to the site’s shade profile, system performance more closely aligns with projections.

  • Seasonal Reality and Changing Shade Sources

A solar system has to endure seasons, weather cycles, and changes in its properties. That is why solar companies consider how shade patterns will evolve, not just what they see on installation day. Trees grow, new construction appears in neighborhoods, and homeowners add structures like pergolas, patio covers, or second-story additions that can create new shade. Seasonal sun angle changes are also significant: winter’s lower sun can create longer shadows, while summer’s higher sun can reduce shading but introduce heat-related efficiency loss. Installers factor in these realities when setting expectations and designing with margin. In some cases, they discuss long-term tree management plans or recommend panel placement that remains resilient even if a tree canopy expands. By thinking in seasons and years rather than hours, solar teams protect system value and reduce the chance that production declines unexpectedly after the first year.

  • Verifying Production Estimates and Setting Expectations

Shade assessment ultimately informs production estimates, which in turn shape system sizing, financing assumptions, and homeowner satisfaction. Solar companies use exposure data to predict annual kWh output, then align that number with the household’s energy usage and goals. A roof with excellent exposure may support offsetting a large share of the electric bill, while a shaded roof may require different expectations or creative placement options. Contractors also explain that estimates are projections, not guarantees, because weather and grid conditions can affect actual output. Still, accurate shade analysis makes those projections more reliable. It also helps homeowners understand what improvements, such as trimming a tree or relocating a vent, could increase output and payback value. When expectations match reality, customers feel confident in their investment and are less likely to feel misled by later performance results.

Shade Assessment Is Solar Planning’s Foundation

Assessing shading and sun exposure is one of the most important steps in building a solar system that performs consistently. Solar companies combine on-site observation, sun-path modeling, layout planning, and equipment selection to reduce production loss and create reliable energy estimates. They also think seasonally and long-term, accounting for changes that can alter shade patterns throughout the system’s life. When this work is done carefully, the final design is not just a set of panels on a roof, but a system built around how sunlight actually reaches the home. That alignment is what protects performance, supports predictable savings, and makes solar feel like a confident decision rather than a gamble.

Continue Reading

Blog

Why Auburn Hills Drivers Shouldn’t Ignore Small Windshield Cracks

Published

on

I’ve been in the auto glass business for over 30 years. My name is Ray, and I’ve replaced more windshields than I can count—on old Detroit sedans from the 90s, early-2000s family vans, and today’s sensor-packed SUVs and Teslas. And if there’s one thing Auburn Hills drivers have always done consistently, it’s this: they ignore small windshield cracks longer than they should.

I get it. Life’s busy. You’re commuting to work, dropping kids off at school, or heading down I-75 in rush-hour traffic. That tiny crack doesn’t seem urgent. It’s not blocking your view. The car still runs fine. So you tell yourself, I’ll deal with it later.

But later is where things go wrong.

In Michigan—especially around Auburn Hills—small windshield cracks don’t stay small. Cold winters, rough roads, salt, potholes, and constant temperature changes turn minor damage into major problems fast. Over the years, I’ve watched countless drivers turn a $75 repair into a $600 replacement simply by waiting too long.

This guide is written for daily commuters, families, and working professionals in Auburn Hills who want straight answers—not sales talk. I’ll explain why small windshield cracks matter, what really happens when you ignore them, how modern vehicles have changed the stakes, and what you should do instead.

Why Small Windshield Cracks Are a Bigger Deal Than You Think

Back in the 90s, windshields were simpler. Thick glass. Fewer sensors. If a crack didn’t spread, you could sometimes get away with ignoring it for a while.

That’s not today’s reality.

Modern windshields are structural components of your vehicle. According to the Auto Glass Safety Council (AGSC), the windshield provides up to 45% of the cabin’s structural integrity in a front-end collision and up to 60% in a rollover.

A small crack weakens that structure.

When a windshield is compromised:

  • Airbags may not deploy correctly 
  • The roof may collapse more easily in a rollover 
  • The glass can shatter instead of holding together 

That’s not theory. I’ve seen it firsthand.

Auburn Hills Driving Conditions Make Cracks Spread Faster

Auburn Hills is tough on windshields. I don’t say that lightly.

Cold Winters and Thermal Stress

Michigan winters are brutal on auto glass. You step outside in January, start your car, crank the heat, and that frozen windshield suddenly heats from the inside.

Glass expands. Unevenly.

That small crack you ignored in October? It now has stress pulling it apart from multiple directions. I’ve watched cracks double in size overnight after the first hard freeze.

Rough Roads and Daily Commuting

Between construction zones, potholes, and road debris, Auburn Hills drivers put constant vibration stress on their windshields. Even small bumps can cause a crack to creep outward.

Daily commuters are especially vulnerable because:

  • More miles = more vibration 
  • Highway speeds increase wind pressure 
  • Debris impact is more likely 

Road Salt and Moisture

Salt doesn’t just rust metal. It also works its way into windshield cracks, contaminating the damage and making proper repair harder—or impossible—later.

The Cost Myth: “I’ll Save Money by Waiting”

This is the biggest myth I hear in the shop.

Drivers assume waiting saves money. In reality, waiting almost always costs more.

Typical Cost Breakdown

  • Small crack repair: $60–$120 
  • Full windshield replacement: $350–$900+ (especially with ADAS recalibration) 

Once a crack grows beyond a certain size or reaches the edge of the glass, repair is no longer an option. At that point, replacement is mandatory.

At Save On Auto Glass, we’ve helped thousands of Auburn Hills drivers who told us the same story:

“I wish I had come in sooner.”

How Small Cracks Turn Into Full Windshield Failures

A crack doesn’t just grow randomly. It follows stress patterns in the glass.

Here’s what usually happens:

  1. Initial impact causes a chip or hairline crack 
  2. Temperature changes expand and contract the glass 
  3. Road vibration adds pressure 
  4. Moisture enters the damaged area 
  5. Crack spreads toward the edges 

Once a crack hits the edge, the windshield loses structural stability. At that point, no certified technician will recommend repair.

Modern Cars Raise the Stakes Even Higher

Windshields today are nothing like the ones I worked on 30 years ago.

ADAS Systems and Sensors

Most newer vehicles use windshield-mounted systems like:

  • Lane departure warning 
  • Automatic emergency braking 
  • Forward collision alerts 
  • Rain and light sensors 

A cracked windshield can interfere with these systems—or knock them out of calibration entirely.

According to AAA, improperly calibrated ADAS systems can increase accident risk due to delayed or incorrect responses.

That means ignoring a crack doesn’t just affect visibility—it affects how your car thinks.

Is It Ever Safe to Ignore a Small Crack?

Short answer? Rarely.

In my experience, the only time a crack might be temporarily manageable is when:

  • It’s smaller than a dollar bill 
  • It’s not spreading 
  • It’s far from the edges 
  • It’s not in the driver’s line of sight 

Even then, it’s still a gamble—especially in Auburn Hills weather.

Repair vs Replacement: How Professionals Decide

Here’s what we look at when a car comes into the shop:

Repair Is Possible If:

  • Crack is under 6 inches 
  • Damage isn’t contaminated 
  • Crack isn’t at the edge 
  • Visibility isn’t compromised 

Replacement Is Required If:

  • Crack is long or spreading 
  • Damage reaches the edge 
  • Multiple cracks exist 
  • ADAS safety is affected 

We don’t upsell. We explain. That’s how trust is built.

DIY Windshield Repair Kits: Do They Really Work?

I’ll be honest. Some DIY kits work in very specific situations. But most don’t.

Common DIY mistakes I see:

  • Poor surface cleaning 
  • Trapped air bubbles 
  • Incorrect resin curing 
  • Overfilling the crack 

Once a DIY repair fails, professional repair often isn’t possible anymore.

If you care about safety—and resale value—professional repair is the smarter move.

Pro Tips From 30+ Years in Auto Glass

Insider advice most people never hear:

  • Never blast heat on a cold windshield 
  • Park in shade whenever possible 
  • Fix cracks immediately, even if small 
  • Avoid slamming doors with cracked glass 
  • Don’t use boiling water to defrost (ever) 

These small habits can slow crack spread—but they don’t replace repair.

Insurance and Legal Considerations in Michigan

Michigan law doesn’t specify crack size limits, but visibility obstruction can lead to:

  • Failed vehicle inspections 
  • Traffic stops 
  • Insurance claim issues 

The good news? Many insurance policies cover windshield repair with zero deductible. Repairing early often costs you nothing out of pocket.

Key Takeaways: Don’t Wait Until It’s Too Late

Quick Summary Box

  • Small cracks spread fast in Auburn Hills weather 
  • Waiting increases replacement costs 
  • Modern windshields affect safety systems 
  • Repairs are cheaper, faster, and safer 
  • Early action saves money and protects lives 

Frequently Asked Questions (FAQ)

1. How long can I drive with a small windshield crack?

Technically, you can drive—but it’s risky. Cracks can spread suddenly, especially in cold weather.

2. Will a small crack always turn into a big one?

In Auburn Hills conditions, almost always. Temperature swings accelerate crack growth.

3. Does insurance cover windshield repair?

Many Michigan policies do. Always check—repairs are often free.

4. Can I wash my car with a cracked windshield?

You can, but high-pressure water can worsen the crack.

5. Is windshield repair safe and permanent?

Yes, when done properly using AGSC-approved resins and methods.

Final Thoughts:

I’ve spent decades in this industry, and if there’s one lesson I’ve learned, it’s this: your windshield talks to you before it fails.

That small crack is a warning. Ignoring it doesn’t make it go away—it just makes the problem louder, more expensive, and more dangerous.

Continue Reading

Blog

Remove Text & Watermarks from Photos & Videos in 2026

Published

on

Remove Text & Watermarks

Got a great photo or video that’s just ruined by distracting text or a watermark? It’s a common problem. Maybe it’s a date stamp on an old family picture, a logo on a stock image you have rights to, or text you added years ago that you now want gone. Whatever the reason, you need a clean, professional-looking result without a trace of the original text.

Fortunately, technology has made this task easier than ever. Modern AI tools can analyze your images and videos, intelligently remove unwanted elements, and fill in the background seamlessly. This guide will walk you through the best methods and tools available today to get your visuals looking perfect.

Top Tools for Removing Unwanted Text

When it comes to getting rid of text or watermarks, the tool you choose makes all the difference. You need something powerful enough to deliver a clean result but simple enough for anyone to use. Here are the top choices that stand out for their performance and ease of use.

#1: EZRemove.AI for Photos (Top Choice)

For still images, finding a reliable tool is key. You want a solution that removes text without leaving behind blurry smudges or weird-looking artifacts. This is where a specialized AI-powered tool shines. An advanced AI text remover can intelligently rebuild the background behind the letters, making it look like the text was never there in the first place. This process, often called inpainting, requires sophisticated algorithms to produce a natural result, which is why choosing a high-quality tool is so important for your photos.

These tools are designed for simplicity. You typically just need to upload your picture, use a brush to highlight the text you want to erase, and let the AI handle the rest. The software analyzes the surrounding pixels to make an educated guess about what the background should look like, giving you a clean image in seconds.

#2: EZRemove.AI for Videos (Top Choice)

Video adds another layer of complexity. A watermark or text overlay is present across hundreds or thousands of frames, and removing it requires tracking its position as the video plays. Doing this manually is nearly impossible, but a dedicated Video Watermark Remover automates the entire process. It identifies the static or moving watermark, removes it from each frame, and fills in the space with background data from surrounding frames.

The best video tools work quickly and maintain the original video quality. They save you countless hours of tedious editing work. You simply upload your video, select the watermark area, and the software processes the file for you. The result is a clean video clip ready for you to use in your presentations, social media posts, or personal projects without any distracting overlays.

Why You Might Need to Remove Text or Watermarks

There are plenty of valid reasons why you might need to clean up a photo or video. Understanding the “why” helps you choose the right approach.

Personal Photo Restoration

Old scanned photos often come with date stamps printed in the corner. While nostalgic for some, they can distract from the main subject. Removing these stamps can help restore the photo to its original glory, making it perfect for printing or sharing with family.

Repurposing Marketing Content

Let’s say you have the rights to use a promotional video or stock image, but it has a text overlay with an old slogan or outdated information. Instead of starting from scratch, you can remove the text and add new, relevant messaging. This saves time and resources while allowing you to keep your marketing materials fresh.

Cleaning Up User-Generated Content

If you run a campaign that involves photos or videos from customers, they might come with usernames, captions, or other text embedded in them. To create a consistent look for your brand’s social media feed or website, you may need to remove this text before reposting the content (with permission, of course).

Removing Distractions for Creative Projects

As a creative professional, you might find an image or clip that’s perfect for your project, but it contains a distracting logo or signature. If you have the license to modify the work, removing these elements allows you to integrate it seamlessly into your own creative vision.

How to Remove Text from Images: A Step-by-Step Guide

Using a modern AI tool is surprisingly straightforward. Here’s a general process you can follow to remove unwanted text from your pictures.

Step 1: Choose the Right Tool

Select a reputable, AI-powered remover known for quality results. Tools that specialize in object removal often work best, as they are trained to handle complex backgrounds and textures.

Step 2: Upload Your Image

Open the tool and upload the image file you want to edit. Most web-based platforms support common formats like JPG, PNG, and WebP.

Step 3: Select the Text Area

Once your image is loaded, you’ll typically be given a brush or a selection tool. Carefully paint over the text you want to remove. For the best results, try to cover the entire text without selecting too much of the surrounding background.

Step 4: Process and Download

After selecting the text, click the “Remove” or “Erase” button. The AI will process the image in just a few seconds. It will analyze the selected area and reconstruct the background. Once you are happy with the preview, you can download the clean image to your device.

How to Erase Watermarks from Videos: Key Techniques

Removing watermarks from video follows a similar logic but is applied across multiple frames.

Step 1: Upload Your Video File

Start by uploading your video to a dedicated video watermark removal tool. These tools are often browser-based, so you don’t need to install any heavy software. They support popular formats like MP4, MOV, and AVI.

Step 2: Mark the Watermark

A timeline or preview of your video will appear. Use the provided selection box to draw a rectangle around the watermark. If the watermark moves, some advanced tools allow you to track its path, but most are designed for static logos and text overlays.

Step 3: Let the AI Work

Once you’ve marked the area, start the removal process. The tool will go through the video frame by frame, erasing the watermark and filling in the background. This can take a few minutes, depending on the length and resolution of your video.

Step 4: Preview and Export

After the processing is complete, you’ll be able to preview the final video. Check a few different spots to make sure the removal looks clean and natural. If everything looks good, you can export and download the watermark-free video file.

What to Look for in a Watermark Removal Tool

Not all tools are created equal. Here are a few key features to consider when choosing a solution.

* Quality of Results: Does the tool leave behind blurry patches or artifacts? The best tools use advanced AI to make the edited area look completely natural.

* Ease of Use: You shouldn’t need a degree in graphic design to use it. Look for a simple, intuitive interface with clear instructions.

* Speed: Time is valuable. A good tool should be able to process your images or videos quickly without making you wait around.

* File Format Support: Ensure the tool supports the file types you work with, whether it’s PNGs and JPGs for images or MP4s for videos.

* Security: If you’re uploading personal or sensitive files, make sure the service has a clear privacy policy and uses secure connections.

Legal and Ethical Considerations

It’s important to touch on the legal and ethical side of removing watermarks. A watermark signifies ownership, and you should only remove one from a photo or video if you have the legal right to do so.

This includes content you created yourself, images or videos you have purchased a license for that permits modification, or content that is in the public domain. Never remove a watermark from a photographer’s or artist’s work with the intent to steal it or pass it off as your own. Always respect copyright and intellectual property rights.

Final Thoughts

Removing unwanted text and watermarks is no longer a task reserved for editing experts. Thanks to powerful and accessible AI tools, anyone can clean up their photos and videos in just a few clicks. By choosing the right tool, you can restore old memories, repurpose content, and ensure your visuals look exactly the way you want them to. Just remember to always be mindful of copyright and use these tools responsibly.

Continue Reading

Trending

Copyright © 2025. Moran Alytics. Theme by MVP Themes, powered by WordPress.